In the sun – kissed city of Sydney, the creative minds at Re embarked on a project that would chart new waters in the world of travel branding. True North, a company dedicated to adventure cruise travel around Australia, Papua New Guinea, and Indonesia, isn’t just another travel service; it’s a portal to experiences that redefine the very essence of exploration.
True North’s mission is to whisk a select group of guests away from the mundane and into the extraordinary. These aren’t your typical cruises. Instead, they are carefully curated adventures designed to jolt travelers out of their comfort zones. Picture yourself cruising through the rugged coastlines of Australia, exploring the hidden coves of Papua New Guinea, or navigating the tropical archipelagos of Indonesia. True North doesn’t just offer a vacation; it offers a journey of self – discovery. By transporting guests to remote and uncharted lands, it has a unique way of bringing them back to their truest selves.
When Re took on the task of creating True North’s brand, they faced a distinct challenge. The goal was to craft a brand that exuded premium quality while still capturing the raw, untamed spirit of adventure. It was about creating an identity that would appeal to those with a taste for luxury but an even greater thirst for exploration.
The inspiration behind True North’s brand design is a rich tapestry of elements that harken back to a time of old – fashioned navigation and discovery. Topographical map patterns, arrows that once pointed the way for explorers, coordinates that marked uncharted territories, and the grid paper used to plot courses all found their way into the brand’s DNA. These elements pay homage to True North’s nautical heritage, evoking a sense of nostalgia for a time before the digital age, before screens and Google Earth made every corner of the world seem accessible at the click of a button.
The centerpiece of True North’s brand is its logo, a modern interpretation of the marine compass. The compass has long been a symbol of navigation, of finding one’s way through the vast expanse of the ocean. True North’s logo takes this classic symbol and gives it a contemporary twist. It’s not just a logo; it’s a visual representation of the company’s role as a guide, leading travelers on their adventures. The compass in the logo neatly ties into the company’s name, “True North,” which itself implies a sense of direction, a guiding light in the midst of the unknown.
True North isn’t just about the destinations; it’s about the journey. And the brand created by Re perfectly encapsulates this idea. Whether you’re a seasoned traveler looking for a new thrill or someone seeking to break free from the ordinary, True North’s brand promises an experience like no other. It invites you to set sail, to let go of your preconceptions, and to embrace the adventure that awaits. In a world filled with countless travel options, True North stands out as a beacon, calling out to those with a spirit of adventure and a desire to discover not only new lands but also a deeper sense of self.编辑分享
Can you provide some more details about the unique experiences offered by True North?
How does True North ensure the safety and comfort of its guests during the adventures?
What are the specific destinations and itineraries covered by True North’s adventure cruises?
