In the vibrant cities of Birmingham and London, the creative minds at Common Curiosity embarked on a transformative journey with Sculpt, an interior architectural studio and workshop nestled in Birmingham. Sculpt, with its passion for reshaping, redesigning, and refining spaces, found itself in need of a comprehensive rebrand, a visual and conceptual overhaul that would elevate its presence across every aspect of its client interactions.
Sculpt’s work is not just about creating beautiful interiors; it’s a meticulous process that breathes new life into spaces, transforming them into functional and aesthetically pleasing environments. However, the studio recognized that its existing brand did not fully capture the essence of its unique approach or convey its offerings effectively. The rebrand was seen as an opportunity to tell a more compelling story, one that would resonate with clients from the first point of contact to the final realization of a project.
The starting point for this rebranding endeavor was the creation of a brand identity that was as dynamic and adaptable as Sculpt’s architectural designs. Inspired by the very blueprints and plans that are the lifeblood of architectural work, Common Curiosity developed a responsive ‘S’ framework. This simple yet powerful element serves as the cornerstone of the brand identity, embodying Sculpt’s fundamental principles of reshaping, redesigning, and refining.
The ‘S’ framework is not a static symbol; it’s a chameleon of sorts, scaling and adapting to fit any canvas. Whether it’s gracing the cover of a promotional brochure, framing a detailed architectural proposal, or adorning the walls of a construction site, the ‘S’ framework provides a strong, consistent, and adaptable presence. It can be used to neatly organize and showcase content, acting as a visual anchor that guides the viewer’s eye. At the same time, it has the flexibility to conform to the shape and size of different elements, ensuring that the Sculpt brand remains prominent across all touchpoints.
The color palette chosen for Sculpt is a celebration of the natural materials and finishes that the studio works with on a daily basis. Each hue is carefully selected to evoke the textures and tones of wood, stone, metal, and other materials that are integral to Sculpt’s projects. This palette is further enhanced by its alignment with the Fedrigoni paper range Materica, adding an extra layer of tactile and visual appeal to all printed materials. The result is a color scheme that not only looks stunning but also tells a story of quality, craftsmanship, and a deep connection to the materials of the built environment.
But the rebrand didn’t stop at the digital and printed realm. Common Curiosity took Sculpt’s new identity and translated it into the physical world in innovative ways. Custom – made high – visibility jackets were created for the studio’s on – site teams, turning them into walking billboards that proudly display the Sculpt brand. Three – dimensional material samples were designed, allowing clients to not only see but also feel the textures and finishes that Sculpt can bring to their projects. Even the studio’s shelving units were reimagined to incorporate the brand’s visual elements, creating a cohesive and immersive environment within the workspace.
With this comprehensive rebrand, Sculpt has not only gained a stronger visual identity but also a powerful tool for communicating its values and capabilities. The responsive ‘S’ framework, the carefully curated color palette, and the physical manifestations of the brand all work together to create a narrative that is both engaging and memorable. In the competitive world of interior architecture, Sculpt’s new brand identity is a testament to its commitment to excellence, innovation, and the art of shaping spaces.
