In the bustling industrial enclave of Jalan Besar, Singapore, where traditional hardware stores stand as silent witnesses to the city – state’s growth, a vibrant initiative has blossomed. Conceived and brought to life by Foreign Policy in collaboration with Roger&Sons and The General Co., Design Pasar is not just another festival; it is a celebration of creativity, community, and the rich tapestry of Singaporean culture.
When the collaborative team moved into a new warehouse building in this hardware – dominated neighborhood, they saw an opportunity. Inspired by the traditional Pasar Malams, those lively night markets that pop up in Singaporean neighborhoods, they envisioned a festival that would bring design, craft, and the arts right to the doorstep of their community. Design Pasar was born out of a desire to bridge the gap between creativity and the everyday lives of the people in Jalan Besar.
The festival’s mission is two – fold. Firstly, it aims to elevate the neighborhood experience. By offering affordable design and a plethora of locally – designed and locally – made goods, it makes high – quality creativity accessible to all. Whether it’s a beautifully crafted piece of jewelry, a unique piece of art, or a hand – made home decor item, Design Pasar provides a platform for local artisans to showcase their work and for the public to discover hidden gems.
Secondly, Design Pasar is a celebration of community. The theme of this edition, “sticking together as a community,” is not just a slogan; it’s the very essence of the festival. It serves as a reminder of the power of unity and collaboration. Moreover, the festival pays homage to Singapore National Day, a time to reflect on the nation’s remarkable journey and celebrate the flourishing creative industry and community that have emerged over the years.
The brand visual identity of Design Pasar is a masterful reflection of its surroundings and its mission. Taking inspiration from the shapes of objects found in the hardware – heavy neighborhood, it has created a visual language that is both familiar and innovative. These shapes have been transformed into stickers, which are not just decorative elements but tools for creativity. The idea is simple yet brilliant: anyone can use these stickers to create and design their own tote bags or posters. This hands – on approach is an apt analogy for the festival’s overarching goal – to encourage everyone, regardless of their background or artistic experience, to engage in the creative process and participate in design.
As the festival comes to life, the streets of Jalan Besar are filled with the sounds of music, the colors of art, and the energy of a community united by creativity. Design Pasar is more than a market or a cultural event; it is a living, breathing example of how art and design can transform a neighborhood, bringing people together, and fostering a sense of pride and belonging. It shows that in the heart of an industrial area, there lies a wellspring of creativity waiting to be explored, and with a little vision and a lot of community spirit, something truly magical can happen.编辑分享
