In the vibrant culinary landscape of Denver, The Made Shop embarked on a creative journey to bring to life the identity of a restaurant that promised to be a true masterpiece. Justine, the brainchild of New Orleans’ celebrated chef Justin Devillier and his partner Mia Freiberger – Devillier, was not just another dining establishment; it was a highly – anticipated venture that aimed to blend the sophistication of French cuisine with the unique charm of New Orleans.
Justin Devillier, a young chef already lauded for his culinary prowess and a recent recipient of the prestigious James Beard award, had proven his mettle in the kitchen. Together with Mia, the husband – wife team behind the successful La Petite Grocery and Balise, they set their sights on creating something special in the heart of the Vieux Carré. To make their vision a reality, they joined forces with The Made Shop and the architecture and interior design studio Farouki Farouki.
The design of Justine is a love letter to classic French styling, yet it doesn’t simply mimic the traditional. Instead, it playfully subverts expectations, infusing every corner with the irreverent sense of New Orleans’ joie de vivre. As soon as one steps inside, they are transported to a world where the elegance of Paris meets the vibrant energy of the Big Easy.
At the heart of Justine’s brand identity lies an icon inspired by the antique Parisian statue behind the bar, known as The Spirit of Justine. This statue, with its timeless beauty and mysterious allure, serves as a muse for the entire restaurant. The icon captures the essence of the statue, translating its charm into a visual symbol that represents the soul of Justine. It’s a nod to the restaurant’s French roots, while also hinting at the unique character that sets it apart.
The menu at Justine is a culinary adventure in itself. Structured like a classic brasserie, it offers a familiar framework for diners. However, The Made Shop added their own creative twist. Bold pops of color leap off the pages, drawing the eye and adding a sense of excitement. Odd typography gives the menu an edgy, modern feel, while irreverent woodcuts add a touch of whimsy. These design elements not only make the menu visually appealing but also mirror the restaurant’s philosophy of taking traditional French cuisine and infusing it with a New Orleans – inspired sense of fun and creativity.
Justine is more than just a place to eat; it’s an experience. The carefully crafted brand identity, from the icon inspired by the antique statue to the unique menu design, works in harmony with the architecture and interior design to create a cohesive and immersive environment. It’s a place where diners can savor the flavors of France while being surrounded by the vibrant spirit of New Orleans. In the world of gastronomy, Justine stands out as a shining example of how creativity, collaboration, and a deep respect for tradition can come together to create something truly extraordinary.
