In the bustling creative hub of London, Two Times Elliott took on a thrilling project that would shake up the home decor industry. Lick, a newly minted home decor brand, came to them with a bold vision: to transform traditional home decorating by taking it online and making it accessible to all. As a direct – to – consumer venture, Lick needed an identity that wasn’t just a pretty face but a personality – filled companion for every homeowner embarking on a decorating journey.
The task at hand for Two Times Elliott was two – fold and formidable. First, they had to create a brand that could stand shoulder – to – shoulder with the long – established, aspirational paint brands, while also capturing the hearts and minds of a younger audience. This meant finding a delicate balance between prestige and approachability. Second, they needed to design a brand that would enhance Lick’s colorful products, rather than overshadowing them or creating visual chaos. It was a challenge that required a deep understanding of both aesthetics and consumer psychology.
To tackle these challenges, Two Times Elliott embarked on a comprehensive research journey. They delved into secondary industry research, scouring through market trends, consumer preferences, and the strategies of competitors. At the same time, they engaged in primary stakeholder research, listening intently to the dreams and desires of Lick’s founders and potential customers. This in – depth exploration led them to a crucial insight: let Lick’s products do the talking.
In practice, this meant a dual – approach to branding. For the practical side, tools and products were given utilitarian labels with clear instructions and product codes. These labels were designed to be straightforward and functional, ensuring that even the most novice decorator could easily understand how to use Lick’s offerings. On the other hand, the more inspirational imagery and campaign assets were infused with characterful language. Phrases and descriptions were carefully crafted to evoke a sense of creativity and possibility, breathing life into the products and developing their unique personalities.
The graphic design of Lick’s brand was a statement in itself. The “louder” word mark was a deliberate choice, a bold and attention – grabbing element that would help this new – to – market brand make its mark. It was a visual shout in a crowded marketplace, ensuring that Lick wouldn’t go unnoticed. Throughout the art direction, the tone was adjusted according to the subject matter, but it always maintained an accessible and “lived – in” feel. This was essential to ensure that Lick appealed to a wide range of decorators, from those who were just dipping their toes into the world of home design to seasoned professionals.
Lick, under the guidance of Two Times Elliott, has emerged as a disruptor in the home decor industry. Its brand identity is a harmonious blend of aspiration and inclusivity, functionality and creativity. It’s not just a brand; it’s an invitation to every homeowner to embrace their inner decorator, to play with color, and to transform their living spaces. In a world where home is more important than ever, Lick is leading the charge, making home decor an exciting and accessible adventure for all.编辑分享
What are the unique features and advantages of Lick compared to traditional home decor brands?
How does Lick’s online platform make home decorating more accessible to all?
Can you provide some examples of Lick’s successful home decor designs?
