In a city known for its design sensibility and human-centered approach to living, The Audo emerges not just as a place, but as a philosophy. Nestled in the heart of Copenhagen, this multifunctional space redefines what it means to gather, create, and belong. It is not simply a hotel or a concept store. It is not just a workspace, a café, or a library of materials. The Audo is all of these things—and more—blended together in a single, seamless experience that celebrates human connection through the lens of design.
Developed with creative direction from Studio8585, operating between Copenhagen and London, The Audo‘s identity is a masterclass in balance: timeless yet modern, refined yet approachable, bold yet humble. It invites visitors to engage not only with the space, but with each other, their own ideas, and the broader cultural dialogue that pulses through its walls.
A Name That Holds a Legacy
The name “Audo” is more than a branding decision—it is a distillation of history and intent. Short for the Latin phrase Ab Uno Disce Omnes (“From one, learn all”), the name roots the project in its past while looking decisively forward. The location itself once served as a trading post for fishermen, a place of exchange and evolution. That legacy of collaboration lives on in The Audo’s current incarnation—a modern marketplace for creativity, ideas, and experiences.
This ethos of openness and shared learning is central to the identity Studio8585 has built. It’s not a static brand; it’s a dynamic system, capable of shifting and evolving as the space—and the people who use it—continue to grow.
A Unified Yet Multifaceted Identity
Creating a cohesive brand identity for a space as complex and hybrid as The Audo is no small feat. It required a visual language that could flex across disciplines while remaining instantly recognizable. Studio8585 delivered this with a refined typographic system, rooted in the elegant, neo-humanist typeface Garibaldi. The type is employed both formally and with creativity, forming a stable backbone for the brand while allowing for playful moments of expression in signage, packaging, and digital platforms.
This typographic consistency ensures that whether you’re walking through the curated corridors of the concept store or browsing the website from afar, you are always immersed in the same carefully considered world. Garibaldi brings warmth and clarity, offering a quiet sophistication that reflects The Audo’s tone—never shouting, always speaking with intention.
Color, Art, and Spatial Expression
While the typography forms the spine of the brand, its palette and visual language give it texture and personality. A modern and intentional color palette anchors the identity—one that reflects both the raw, natural materials found throughout the space and the curated vibrancy of the community that gathers within it.
Art is not an afterthought in The Audo; it is integral. The work of artist Benjamin Ewing, whose pieces once featured prominently throughout the space, is woven into the visual identity and helps define The Audo’s aesthetic voice. Ewing’s artwork, textural and evocative, complements the interior design and contributes to the immersive experience, making art a lived, ambient presence rather than something sequestered on a wall.
Wayfinding and Printed Matter: Design as Navigation
The brand experience doesn’t end with visuals. Studio8585 extended its design thinking to every touchpoint—from wayfinding signage to printed stationery, packaging, and environmental graphics. In a place where so many functions co-exist, clarity becomes essential. The wayfinding system doesn’t just tell you where to go—it welcomes you into a space where design is functional, graceful, and intuitive.
Stationery and print collateral follow suit. They feel like tactile extensions of the brand: smooth, considered, and designed to leave a quiet impression. From business cards to menus to informational booklets, each piece is an artifact of The Audo’s broader mission—to infuse beauty and purpose into every interaction.
Community Through Curation
At its core, The Audo is not merely about aesthetics. It is about cultivating a culture of shared experiences. It curates people as much as it curates objects, design pieces, or dishes served at the restaurant. Each corner is designed not just to be looked at, but to be lived in—whether you’re enjoying a coffee, attending a talk, or staying overnight.
This fluid blend of hospitality, retail, and workspace is rare, but The Audo makes it feel effortless. It transforms everyday moments—checking in, sipping wine, browsing a shelf—into small rituals of design and connection. There is always a sense that something new is happening, and yet everything remains grounded in a consistent visual and emotional language.
A Living Brand for a Living Space
What makes The Audo truly unique is how its identity doesn’t just represent the space—it becomes part of it. The brand breathes with the rhythm of daily activity, adapting without losing its essence. It is confident, yet it leaves room for interpretation. It encourages exploration, while offering familiarity. In a world of increasing digital detachment, The Audo is a place where design serves as a bridge—between people, disciplines, and ideas.
Studio8585 has succeeded in capturing this alchemy with a brand that is both meticulously crafted and alive with possibility. Like The Audo itself, the design invites you to stay a little longer, look a little closer, and be part of something larger than yourself.
